Get the secrets to creating useful and usable voice experiences

Attn: Marketers, Founders, User Experience Professionals and members of the Voice community:

Learn how You Can create an effective voice experience that drives business Results and delivers Value to your Audience (Even if you have no idea where to start)
Grow your business by leveraging the next major shift in consumer behavior 
Voice Strategy: Creating Useful and Usable Experiences combines a foundational knowledge of brand and marketing strategy, digital strategy, content strategy, and user experience with a deep understanding of Voice and its impact. That understanding is the result of a dedication to learning about Voice for the past few years through reading, research, workshops, interviews and conferences.
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* Voice Strategy retails for $19.95 but we want to get it in your hands. Pay just $7.95 and you'll get immediate access to download the book. Your information is 100% secure and will not be shared.
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Who Is This Book For?

This book was written to help marketers, founders, user experience professionals, and the Voice community understand the full opportunity of Voice and provide a way to take advantage of that opportunity in a way that works for their audiences and brands. 

Voice Strategy Is Your Shortcut!

We have taken all that we have learned from decades of strategically leading clients through major shifts in technology and user behavior and combined that with all that we have learned from our immersion in Voice.

We spent a lot of time (and a lot of our own money) learning all about Voice so you don't have to!
What You Will Learn by reading Voice Strategy
  • An understanding of what Voice is and why you can no longer ignore this opportunity
  • ​A way to identify your audience's needs, common tasks and frustrations and how to deliver against them
  • A process that takes you from discovery to launch to ongoing improvements
  • A methodology for identifying use cases that improve customer experience and complement your existing brand ecosystem
  • How to establish a Voice measurement strategy to understand how your Voice experience is performing and to inform optimizations post launch

Here's Even More Of The Things You'll Learn Inside this Book:

  • ​Learn how Voice is shaping up to be the most important shift in consumer facing technology in the past 30 years – pg. 3  
  • ​See how Voice allows you to reach new audiences and populations in ways never before possible – pg. 4  
  • ​Read the single biggest reason why Voice is going to win and why every smart marketer needs to have it on their radar – pg. 14 
  • ​See how Voice has already changed search behavior and learn what you can do to take advantage of it right now – pg. 18  
  • ​See how the businesses that take a wait and see approach get burned... time and time again and what you can do to avoid their mistakes – pg. 22  
  • ​How you can use Voice to increase revenue AND decrease costs while keeping your customers happy (it’s probably not what you think) – pg. 29  
  • ​Understanding this one aspect of Voice and what to do about it will pay off immediately and now and well into the future (this one is an immediate game changer) – pg. 36 
  • ​See how a #2 or #3 player in any industry can get involved right now and could own the answers to an entire industry – pg. 41  
  • ​Discover how Voice commerce is expected to become an 80 billion dollar proposition and what you can do to be ready when it is – pg. 45 
  • ​Learn the #1 secret that will be the difference between success and failure in Voice in 2020 and beyond (if you only learn one thing, this is a big one) – pg. 52  
  • ​See how starting small can pay big dividends for you and your audience (and save you a lot of money in the process) – pg. 56  
  • ​Learn the process we use that’s 20+ years in the making so that you can hit the ground running with your own voice project – pg. 67  
  • ​The most overlooked (and most critical) component of any digital project and how you can avoid the mistakes so many others make time and time again – pg. 71 
  • ​If you build it they aren't going to show up (unless you know how to invite them to the party) – pg. 85 
  • ​Know what your potential customer asks themselves every single time they have any interaction with your brand and how you can use this to your advantage – pg. 96  
  • ​The 6 questions you must be able to answer so you can deliver what your audience wants AND needs – pg. 98 
  • ​Techniques to learn your audience’s information needs, pain points and frustrations even if you don’t have direct access to them – pg. 99 
  • ​Learn the Framework we use to create effective Voice experiences that delivers to your bottom line time and time again – pg. 107  
  • ​Tips, tricks and considerations that we use to make sure we’re delivering the right message to the right people at the right time – pg. 109 
  • ​A tool to help you prioritize your features and use cases to deliver maximum audience and business value – pg. 109 
  • 3 Questions to ask yourself at every step of the way to make sure you’re delivering the maximum value to your entire audience – pg. 131 
  • And much, much more!

This information is so valuable that we want to get it into as many people's hands as possible

We have spent over 40 years of combined trial and error gaining the knowledge that we share in this book. We are both agency veterans that have gone through 3 other major shifts and technology. With every shift we had to prove the ROI of the internet, social and mobile and we've picked up a trick or two. 

We have also spent the better part of the past 2 years speaking at conferences, conducting webinars, creating our own educational content, and working with clients to validate our approach to Voice strategy. 

All of this experience (and quite a few people asking for us to share our knowledge) has led us to write this book. 

If this book is so valuable, why are you practically giving it away?  

The reason is simple. We want to get this information into everyone's hands so you can start to deliver great experiences that have an impact on your bottom line. 

We also want to provide you with so much value that you'll want to bring us in to train your team or want to work with us in the future. 
  • * Voice Strategy retails for $19.95 but we want to get it in your hands. Pay just $7.95 and you'll get immediate access to the book. 
Who Are Susan & Scot Westwater?
Susan and Scot Westwater are the co-founders of Pragmatic Digital, a consultancy who helps clients identify and solve their marketing and customer experience problems by leveraging the Voice channel. Their primary goal for clients is to create Voice experiences that align with business objectives while delivering value by being useful and usable to their audiences.

With over 40 years of experience combined, Susan and Scot’s expertise comes from working with a diverse group of companies across a variety of regulated and unregulated industries including healthcare, pharmaceutical, retail, and consumer packaged goods. 
Their experience in content strategy, user experience, marketing, and business have given them a wealth of knowledge that can only come from years of being strategic practitioners. Their processes and methodologies are based on real-world practical experiences so they are flexible enough to work with a variety of workflows and industry requirements.  

In addition to being authors and the powerhouse behind their consultancy, Scot and Susan also deliver talks and conduct workshops at a variety of events and conferences. In their free time, they enjoy traveling and spending time with family.
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